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From June 22 to October 24, lasting for four months, the finalists of the 2nd “Cultural Watch Weekly China Innovation Design Competition” sponsored by the Shenzhen Watch and Smart Wear Research Institute ushered in the final exam. In this final review meeting, we not only invited a number of expert judges to score the physical items of the finalists, but also invited the design team/designer of the works to reply to the designed works so as to make the judges' teachers more meticulous. Learn about the design concept of each piece and its deep meaning. From 9:00 a.m. to 19:00 p.m., 9 expert judges reviewed the materials of the finalists, listened to wonderful explanations from 18 corporate designers and combined them with each other, and scored each one carefully and gave suggestions. Let's take a look at the exciting moment of the review day.

First meeting

Mr. Zhu Yuhua, President of the Shenzhen Watch and Clock Association and co-founder of the Watch & Clock Culture Week Competition, and Ms. Yang Jingwen, Co-founder and Chairman of the Preparatory Committee, welcomed the expert judges. In his speech, President Zhu mentioned that the purpose of holding the competition is to discover more design talents and design wristwatches that make people feel more happy and feel better. It is its significance to encourage innovation and respect innovation. Later, the first meeting established the contest review rules and issued the letters of appointment for the judges.

Speech by President Zhu

President Zhu and Yang Yang take a group photo with expert judges

Designer reply

After a brief first meeting, they entered the main part of the selection - the reply, from 10:00 to 12:00, 13:30 to 15:30, and 6 minutes for each work. In accordance with the order of innovation, sports, women's wear, concept design, and print advertising, the same work does not repeat the principle of defense in turn. Designers interpret the creative sources and details of the work. The expert judges will also raise questions in time so that they can deeply understand the original intention of the work. The works participating in this defense are not only traditional watches, but also sometimes fiery smart watches; fashionable and fashionable business watches, as well as exquisite ladies watches; both confidential Tourbillon mechanical watches and light luxury young sports. Watch. At the same time, the print advertisement design also adds brilliance to its own brand.

Designers reply scene

Expert judges give advice

Final review and last meeting

After 4 hours of defense, the expert judge formed a certain degree of recognition for all the short-listed works, combined the materials, and looked at the real objects. Based on the principle of conformity, scores will be scored from in-depth and multi-perspective aspects such as creativity, cultural performance, characteristics of the times, and completeness. Through the final counting of the unanimous vote, the experts will discuss the final TOP3 of each award of the current competition, and the results will be announced on a daily basis. Please continue to pay attention to the dynamics of our contest.

Sing and count votes under the supervision of expert judges

Expert judges discuss

The competition is not over yet. The organizing committee will present awards and commendations to the winners and designers at the "Guangdong-Hong Kong Watch & Clock Workshop". Please stay tuned!

Behind-the-scenes

Expert judges and designers visited the Institute

Designer waits for reply

Expert judges view the real thing

Print advertisement selection site

参赛品牌

In order of submission