The whole world is saying in uncertainty throughout the year 2011. Earthquake in Japan, political upheaval in Middle East and North Africa and debt crisis in Europe have greatly influenced the global economy. In the fourth quarter, the global watch market deflated, which can be obviously noticed from the Pearl River Delta of China, the manufacturing base of global watches: the export orders reduced rapidly, the factories were under production. However, it was totally different in the consumption market of China. Take the Swiss brand
SWATCH Group as an example, the group may get about RMB 15,000,000,000 Yuan sales share in
China, although other Swiss brands have their sales increased in China, they fell far behind SWATCH Group. The official data of Switzerland showed that: Chinese people have consumed nearly 58% of the Swiss watches, among with 28% were bought when they were traveling around the world.
Chinese brands have developed powerfully in local market with the average performance increasing by 30%. Moreover, Chinese entrepreneurs wish to strength the communication with Swiss watch & clock industry. They understand and approve Swiss watch & clock culture, wish to learn the excelsior manufacturing spirit of Swiss watch & clock technicians and cooperate with Swiss brands. On one hand, they can explore the wide Chinese market together; on the other, Chinese entrepreneurs can invest and assist some Swiss brands in need of capital supports in expanding production and market developing capacity, which will make both parties satisfied.
Some Swiss independent brands and watchmakers have great interest in Chinese market, for they need sufficient capitals urgently in market development in Europe. The development of large groups are greatly extruded by them, as a result, if they can get some opportunities in Chinese market, their future may be decided. We believe, this situation has no precedent for both Chinese enterprises and Swiss watchmakers, they can fully understand the value of each other, and cooperate to create a mutual beneficial era as well as open a huge space.