The “2nd Watch Culture Week@china Brand Innovation Design Contest” sponsored by the Shenzhen Watch & Watch and Smart Wear Institute officially sailed on June 22, 2017, as one of the important activities of the Watch & Watch Culture Week. Its purpose is to Fully demonstrate the charm of fashion, precision and cultural connotation, promote the construction of watch brands, implement the “Guidance Opinions on Accelerating the Construction of Watch Brands in China” published by the four departments of the State Council, and comprehensively improve the competitiveness of watch products in high-end markets, promote Industrial policies support the development of the industry. During the "28th China (Shenzhen) International Watch Fair", the "Best Special Booth Award" has been selected. According to the contest plan, the first review meeting for design and R&D and brand display works will be held on August 17th. Innovative watches, 2017 sports watch, 2017 concept design watch, 2017 women's watch, 2017 creative print advertising and other five awards selected ten shortlisted works, from September 1 to October 10 on the online publicity of the shortlisted works , and open the public voting for the design and development category of short-listed works, selected the most popular works.